There are in general, four types of Chum Churum: Chum Churum Original, Chum Churum Mild, Chum Churum Strong, and the fruity series Chum Churum Sun Hari (citron, peach, green grape, apple, grapefruit, and soda flavor).Over the years only the most gorgeous and trend-setter status female celebrities have been able to represent the label. Some of them were Bae Suzy, Koo HyeSun, Lee HyoRi, and Shin MinAh.Well, just recently, Chum Churum released three photos of the label’s new face, which is BLACKPINK member Jennie, who happens to be a fashion icon and one of the world’s most popular K-Pop idols in 2021.